Packaging Solutions

Thermoforms are a gateway to expansion     Freshly made, footed PVC blisters travel through the in-house-built thermoforming system during manufacturing, above. The converter/contract packager chose a glass-clear vinyl that it says machines well and holds the blister's shape. Cards are added to the back of the blister, for a ?mock clamshell' effect, below. The blisters come in four versions serving 23 SKUs. READ MORE>>     Packaging flexes its marketing muscle     From gorgeously printed shrink-sleeve labels to clear clamshells that offer maximum product visibility, new packaging solutions give consumer packaged goods companies effective brand-enhancing options. READ MORE>>     Common product, appealing design     Batteries are ubiquitous in today's electronic lifestyle. But, Rayovac decided to energize the ordinary battery packaging with an innovative, reclosable clamshell and insert card, from Algus Packaging. With most battery sales done on impulse, Rayovac felt a new concept in battery merchandising was needed. READ MORE>>   Innovation rolls on     New packaging equipment and puck handling system help Diversified Brands launch Scratch Fix 2in1 automotive touch-up paint in a new plastic ‘tube'. READ MORE>>           KidCo's New Packaging Helps Expand Business Opportunities     KidCo's president, Ken Kaiser, stated recently that back in 2002 their marketing department recognized a packaging problem that was impeding their market penetration. The boxed package at the time used beautiful 4-color photographs to illustrate the products installed. This was not enough for the end consumer that shopped at mass merchants and hardware retailers. They wanted to see the product. READ MORE>>